The call for Imaging New Eurasia arrived shortly after a lunch with senior friends in the Ligurian province of Savona. Like most small Italian towns, its culinary traditions have been resisting, if not discriminating against, foreigner gastronomies. Ping Gusto, a new Asian owned restaurant chain, offers a low-cost, abundant but tasty buffet that provokes provincial taste buds with an Asian-Italian food mingle. A week later I received an email from Change.org, petitioning against made-in-China Italian tomato sauce.
Intrigued by the coincidental timing and nature of these events, I followed a chain reaction of curiosities. At the intersection of media, technology and handmade traditions lies an essential human and cultural necessity: food. Will healthy and intertwined historical habits succumb to processed modern western markets globalizing our, alas, pixelated senses?
A DIY tool kit for change is the outcome of this exploration complemented by a 15 minutes video, narrating contrasting opinions.