Age of Surveillance Capitalism: “We Thought We Were Searching Google, But Google Was Searching Us”

  • Shoshana Zuboff

    professor emerita at Harvard Business School and author of the new book, The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power.
  • Corporations have created a new kind of marketplace out of our private human experiences. That is the conclusion of an explosive new book that argues big tech platforms like Facebook and Google are elephant poachers, and our personal data is ivory tusks. Author Shoshana Zuboff writes in “The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power”: “At its core, surveillance capitalism is parasitic and self-referential. It revives Karl Marx’s old image of capitalism as a vampire that feeds on labor, but with an unexpected turn. Instead of labor, surveillance capitalism feeds on every aspect of every human’s experience.”

psychoterratica and solastalgia

There is a word for the trauma caused by distance from nature

Olive tree.

Reuters/Jon Nazca

We are homesick and miss our mother.

You’ve got problems. Perhaps more than you know. Apart from all the usual woes—work, relationships, money, time—the civilized life may also be causing you psychological trauma.

Disconnection from nature can be bad for our mental health. But there was no name for this particular malaise until Australian sustainability professor Glenn Albrecht coined the term psychoterratic, creating the beginning of a vocabulary to discuss the relationship between mental health and environment.

Since then, he’s thought up a whole lexicon. In May, Albrecht’s book, Earth Emotions: New Words for a New World, will be published by Cornell University Press. It includes gems like the word ecoagnosy, a term created to describe environmental ignorance or indifference to the ecology. Then there’s solastalgia, the psychic pain of climate change and missing a home that’s transforming before your eyes.

The healing power of nature

Julia Plevin, author of the upcoming book The Healing Magic of Forest Bathing, to be published in March by Random House, understands psychoterratic pain. As a design student in New York, Plevin recognized that all the gray buildings and dearth of greenery, was making her depressed and anxious. She focused her studies on the psychoterratic and began examining the connection between space, nature, health, and design.

When she returned to her native San Francisco to work in Silicon Valley, she alighted upon a miracle treatment for her psychological malaise. It’s remarkably simple… if you live near a forest, especially. As Plevin puts it, we just need to “rewild” regularly, spending time outside, especially among trees. Walking in the woods and cultivating a connection with nature is her medicine, and sharing this therapy has become her mission.

Plevin is the founder of the San Francisco Forest Bathing Club. When she started the group on in 2016, she didn’t know if people would be into it. They were. Within months, more than 500 members signed up, and she was talking to reporters worldwide about the tonic of the wilderness. Forest bathing, one of humanity’s oldest pastimes, was experiencing a sudden resurgence in popularity.

What’s old is new again

Wood wandering as therapy began in Japan in 1982, when the government introduced the concept of shinrin yoku, orforest bathing.” It urged citizens to make use of the country’s 3,000 wooded miles to improve their wellbeing. Tomohide Akiyama, then chief of the forestry ministry, understood intuitively that the woods do people good, while distance from nature makes us sick.

Soon, Japanese researchers tried to quantify this intuition, studying the healing effect of trees. They discovered that forest bathing not only feels good but it is also healing, physically, because it exposes people to the healthy essential oils that trees release, called phytoncides. These antimicrobial oils protect trees from germs and have a host of human health benefits, including boosting mood and immune system function; reducing blood pressure, heart rate, stress, anxiety, and confusion; improving sleep and creativity; and possibly fighting cancer and depression.

From 2004 to 2012, Japanese officials spent about $4 million dollars studying the physiological and psychological effects of forest bathing, designating 48 therapy trails based on the results. In one very small (and thus limited) but interesting study, Qing Li, a professor at Nippon Medical School in Tokyo, measured the activity of human natural killer (NK) cells in 12 men’s immune systems before and after exposure to the woods. These cells provide rapid responses to viral-infected cells and tumors, and are associated with immune system health and cancer prevention. In a 2009 study, Li’s subjects showed significant increases in NK cell activity in the week after a forest visit, and positive effects lasted a month following each weekend in the woods.

Japan now has 62 designated therapeutic woods, attracting about 5 million visitors annually, and Li has become known as a postmodern shaman, the scientist pioneering tree medicine. Finland advertises itself to tourists as a forest bathing destination. There are forest therapy guide and certification programs in the US, UK, and Canada, and there’s a Global Institute for Forest Therapy. Around the world, groups like Plevin’s forest bathing club, official and unofficial, are treating their psychoterratica with a dose of nature, whether or not they know it.

Civilization and its discontents

That said, there are plenty of ways to take your nature medicine. Blue mind science is the study of water’s curative properties, and studies have shown that both a trip to the ocean and a shower at home prove soothing. A visit to the park is also restorative, as is walking barefoot and earthing—which is basically just connecting to the ground.

Even just digging your fingers in the soil of a potted plant can improve your mood and boost your immune system. It turns out that, like trees, dirt has properties that are good for human health. Soil has a microbiomeand the more we contact it, the more we let it infiltrate our systems, the better our chances of maintaining physical and mental wellness.

We have both a physical and psychological need to be in nature, as new research increasingly reveals, and we get sick when we’re disconnected from it. Luckily, the prescription for what ails us turns out to be a simple fix that is inexpensive and has no negative side effects.

Correction: This post was updated reflect the fact that Albrecht taught sustainability and not philosophy. A previous version of this post also referred to Albrecht’s coinage as “psychoterratica”—that is the name of his website which describes the “psychoterratic” concept. 

TIPPING POINT: Love Letters, Portals and Rebellions.

“How to hold this moment of environmental precarity in which we exist…? 13 artists and multiple collaborators respond in resilient and poetic ways:
Kim Anno, Claudia Borgna, The Bureau of Linguistical Reality (Heidi Quante and Alicia Escott), Jamee Crusan, Glenna Cole Allee, Alicia Escott, Kiko Le Strange aka Marco Garcia, Stacey Goodman, Rebecca Swan, WHIZ WORLD  with Queen Whiz, Ghost Whiz and Furtips, and the Dream Farm Team.

I am pleased to announce and invite you to TIPPING POINT: Love Letters, Portals and Rebellions. The exhibitions opens February 9 from 6 to 9PM at Dream Farm Commons, 349 15th Street Oakland CA 94612. Please support this artist run space, come by and/or spread the world around! I look forward to meeting you there…..
For more info please scrawl down to flyer below here.
Wishing clean air for all,
TIPPING POINT: Love Letters, Portals and Rebellions
We awoke to the new year with our eyes on the tipping point of the gorgeous planet

An Exhibition at Dream Farm Commons
Opening Saturday, February 9, 6-9PM

Dream Farm Commons 349 15th St Oakland 

13 artists and multiple collaborators respond in resilient and poetic ways:

Kim Anno, Claudia Borgna, The Bureau of Linguistical Reality (Heidi Quante and Alicia Escott), Jamee Crusan, Glenna Cole Allee, Alicia Escott, Kiko Le Strange aka Marco Garcia, Stacey Goodman, Rebecca Swan, WHIZ WORLD  with Queen Whiz, Ghost Whiz and Furtips, and the Dream Farm Team..

How to hold this moment of environmental precarity in which we exist? The world’s leading climate scientists have warned that only a dozen years remain for us to avoid an irreversible tipping point, yet we pitch forward with an ever expanding carbon foot print and economy. How do we hold the geologic impact of our actions, on ocean, land, atmosphere, animals? The illogic of systems tooled for short term profit?  Where to hold fires, floods and fear of extinction?

In this exhibition,  we searched for resilient forms of response, the poetic, the oblique and the direct, for re-tooling, re-imagining in all ways, claiming  both activist boldness  and the subtlety of a small sparrow.

We grounded ourselves first in the visual: small drawings, bold photographs, reconfigured bodily forms, materials from the sea,  mystical futuristic flowers, conceptual considerations… We bear in mind recent movements like Extinction Rebellion and the new Green Deal—what actions, poetics and possibility do they offer us? A thread of feminist magical speculative grounding in the body comes from WHIZWORLD while The Bureau of Linguistical Research provided new words for the emotional and material conditions of our changing state. Shilpi Kumar’s investigations of circular economies offer other forms of critique and consideration.
We have been in conversation with curator Associate Curator Alejandra Labastida,  of MUAC Mexico City. She will join in the dialogue of our artists talks February 20 with a presentation on some of her current works including #NoMeCansaré, the aesthetics of 50 years of activism in Mexico.  She offered us this photo of a wall of posters: STOP, LOOK, LISTEN AND DON’T DISSOLVE.
Join us February 9 or 20 or for one of other exhibition special events. Stay tuned!
Dream Farm Commons is open Thursday-Saturday 12-6PM
Images from top to bottom :
Glenna Cole Allee, Drilling Islands
A photographic exploration of the Drilling Islands, an archipelago built in the 1960’s by Disney’s “Imagineers” to camouflage the architecture of oil rigs rising from the wells tapped below

Alicia Escott, Drawing of the Last Seaside Dusky Sparrow

Claudia Borgna Shopwrecked, plastic bag sculptures

Rebecca Swan, Untitled, microscope photo seaweed  

Alejandra Labastida, PARE, MIRE photograph of wall of posters created by Arte Por La Izquierda

Kim Anno,   Finale Water City Berkeley, photograph

Mini Residencies: As another part of our building a commons, we have invited several artists and thinkers into Dream Farm in a series of mini-residences this month. From January 13 through February 3, Jamee Crusan, WHIZ WORLD, Stacey Goodman and Marco Garcia aka Kico Le Strange will be working here, creating a different series of explorations and visual productions each week. Each of the artists has created a inter-related work for our February Show. but we encourage you to come to see their work as it unfolds:   Whiz World will offer a dinner at Dream Farm January 27 and Stacey Goodman  will make a First Friday performance on February 1. 

Images clockwise from left: Kico Le Strange, aka Marco Garcia; WHIZ WORLD, Jamee Crusan, Stacey Goodman
Copyright © *DREAM FARM COMMONs*, All rights reserved.

Our mailing address is:
*Dream Farm Commons
349 15th Street Oakland Ca 94612

Is it better to use recycled paper or FSC-certified paper?

There seem to be so many kinds of environmentally friendly paper to choose from. So which part of the production process is it best to encourage: regenerating forests or recycling paper?
Pile of papers to be recycled
‘Rather than choosing between the two, look for both, as paper products increasingly offer both FSC-certified virgin fibre and recycled content (also certified)’: Lucy Siegle on environmentally friendly paper. Photograph: Alamy

Twenty years ago forests were vanishing worldwide. The developing world lost 200m hectares between 1980 and 1995, and in a climate of ecological panic the Forest Stewardship Council ( – a not-for-profit alliance between NGOs, government, and paper and timber players – originated in California.

There has been a decline in global deforestation, thanks partly to the increased use of recycled paper and the purchasing of paper products that are certified as coming from responsibly managed forests. This has been driven by consumers like you. Still, deforestation remains high.

You are trying to choose between two different systems of producing less wasteful paper. Both have merits. Recycling one tonne of paper would power a home for nine months, save 7,000 gallons of water and reduce greenhouse gas emissions by one metric tonne of carbon equivalent (CO2e). We also “get it” – put the paper in the recycling bin, close the loop by buying recycled, and hey presto: virgin trees have been saved.

Meanwhile, the FSC uses a system of inspecting and tracking timber and pulp right through the chain. So far, 174m hectares of forests have met its strict criteria. Violence and the displacement of indigenous peoples are also prohibited in its chain. This is crucial: forests support 1.6 billion of the poorest people in the world.

The 2010 documentary Sustainable on Paper, by Leo Broers and An-Katrien Lecluyse, exposed a certified plantation in Brazil as a eucalyptus monoculture polluting local communities. Anecdotal evidence from the paper industry suggests that printers are put off by hefty fees to certify as FSC. Just 0.05m hectares of FSC-certified forest are owned by indigenous communities (compared to 50.5m hectares owned privately). But the WWFstill considers FSC certification the only credible one (above the purely recycled).

I suggest that rather than choosing between the two you look for both, as paper products increasingly offer both FSC-certified virgin fibre and recycled content (also certified). OK, so this is not the clear-cut answer you were looking for – but the situation with our forests isn’t clear cut either.


highways series-page-001

I would like to invite you to the inaugural entry of the MOTION CAPTURE series, created & programmed by Patrick Kennelly & Alexx Shilling.


JANUARY Friday 18 @ 8:30 PM – 10:00 PM


The series features new video works with a Strong Movement/Dance/Body-based Component and a Strong artistic voice, encompassing modern, postmodern, contemporary, experimental, music video, narrative, or Hybrid in nature.

This is also the debut event as part of Highways new film programming. The performance space has been retrofitted as a dual-film screening venue with high-end projector, erected screen, 5.1 surround sound, and capability to project works @ Blu-Ray quality and up to 4k resolution.

Artists include:
Claudia Borgna
Rose Carr
Carolina Caycedo & Marina Maghalaes
Cuñao & Cuerva Urban Folklorico
Ann Glaviano
Caroline Haydon / Katherine Helen Fisher
Paris Hurley + OAS / Megan Fowler-Hurst
Shon Kim
Sarah Prinz
Gwynn Shanks
Justin Streichman
Alice Sun
Steph-Marie Szenasi
the space opens @ 8pm showing a compilation of old videos before the start.
Q&A with all the filmmakers/choreographers after the screening.
Hopefully you can attend.
Spread the word if you can,